В рамках Форума представители бизнеса в сфере «бьюти» и органы государственной власти смогли обсудить ключевые вопросы индустрии, в том числе ускорение процесса импортозамещения отечественными компаниями. Событие стало важной частью развития стратегии независимости России от мировой конъюнктуры. В рамках деловой программы участники выставки-форума смогли ознакомиться с презентациями новых достижений и перспективных разработок компаний.
Мероприятие еще раз подтвердило, что на настоящий момент «красивый» бизнес является одной из самых быстро развивающихся отраслей экономики. Он обладает высокотехнологичным промышленным производством косметической продукции и оборудованием для салонов красоты, клиник эстетической медицины. В выставке приняло участие 65 компаний, познакомиться с продукцией которой пришли и звездные гости: Елена Захарова, Лоя, Митя Фомин, Илана Юрьева, Маша Цигаль, группа «Пятеро», Максим Завидия, Светлана Пырескина, Полина Герц и др.
На Форуме было открыто несколько экспо-зон: парикмахерская зона, визаж, ресницы и брови, зона косметологии, парфюмерия, ногтевой сервис и контрактное производство. На них свою продукцию представили отечественные бренды, поставщики и производители сырья, а для аккредитованных СМИ была организована специальная пресс-зона для проведения интервью. Участникам удалось посетить мастер-классы от профессионалов индустрии красоты, узнать о новых брендах и воспользоваться специальными ценами на продукцию. Так, мастерством парикмахерского искусства поделились: Руслан Татьянин, Валерий Тигров и команда, школа Demetrius и Дмитрий Вашешников, Павел Кондратьев, Аврора Богданова, Александр кабанов, Елена Алексеюк, Ирина Ганзюк, Алексей Хазов и команда, школа Гении Розен, Евгения Дубчак и команда, Алекс Блинов, Давид Бадалов, Алена Фернандова, Акоп Петросян, Григорий Дубенков, Елизавета Запрудина, Алферов Данила.
Главной сессией мероприятия стала панельная дискуссия «Индустрия красоты в эпоху санкций». Участники в рамках диалога обсудили объединение бизнеса и власти в поисках общих решений как стратегическую основу для российских производителей отрасли красоты и здоровья, меры государственной поддержки, параллельный импорт и экспорт, упрощение процедуры получения регистрационного удостоверения, как инструмента ускорения процесса импортозамещения и борьбы с «серым рынком» и логистические решения для малого и микробизнеса.
В дискуссии приняли участие представители Министерства промышленности и торговли, Российского-экспортного центра, Российского Союза Промышленников и Предпринимателей, Торгово-промышленный палаты, Государственной Думы РФ.
В Форуме приняли участие более 100 спикеров и экспертов отрасли. Спикерами мероприятия выступили:
● Ирина Овсянникова – заместитель директора Департамента международной кооперации и лицензирования в сфере внешней торговли Министерства промышленности и торговли РФ;
● Сергей Мытенков – вице-президент Российского союза промышленников и предпринимателей;
● Андрей Ветлужских – заместитель Председателя Экспертного Совета по развитию ВЭД Комитета по экономике Госдумы РФ, вице-президент Национальной Ассоциации цифровой экономики, член Общественного Совета Федеральной таможенной службы;
● Игорь Иванов - генеральный директор ФГБУ «ВНИИМТ» Росздравнадзора, заведующий кафедрой Инновационных технологий управления здравоохранением РУДН
● Егор Иванков – Президент ГК САЛЮС, Председатель комиссии по развитию Креативных индустрий, Совета по Финансово-промышленной и инвестиционной политики Торгово-промышленной палаты РФ;
● Григорий Ладышев – Руководитель Представительства Акционерного общества «Российский экспортный центр» в Московской области;
● Михаил Антипов, Генеральный директор Экспортного агентства Михаила Антипова;
● Игорь Стоянов, основатель и президент сети салонов красоты «Персона»
● Елена Москвичева, юрист, аналитик индустрии красоты;
● Яна Лобанова, генеральный директор Capello lasers, директор Департамента эстетической медицины ОДПП МПК.
Завершился Форум на торжественной ноте – в конце вечера состоялось вручение Первой премии в области красоты и здоровья «Сделано в России». Лучших из лучших выбрали представители жюри, а поздравили номинантов известные деятели культуры, политики, бизнес элиты и шоу-бизнеса. «Осенняя выставка-форум «Сделано в России» стала одной из важных в этом году для индустрии красоты. Наша страна столкнулась с новыми вызовами и отрасль красоты и здоровья не исключение. Однако эти вызовы открывают и новые возможности. Красивый бизнес не изолируется от глобального мира, а двигается вперед, реагирует на любые изменения. "Бьюти-событие: Сделано в России» - это визитная карточка достижений российских технологий и площадка для построения коммуникаций и поиска инструментов для решения текущих задач и поддержки предпринимателей индустрии красоты в целом. Событие действительно носило масштабный характер, и уже вошло в традицию, так как любые изменения в этой сфере касаются многих граждан нашей страны" - генеральный продюсер проекта, председатель оргкомитета Римма Вагапова.
III выставка-форум "Бьюти-событие: Сделано в России" пройдет в Москве в период с 29 по 31 мая 2023 г.
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