Нечасто можно увидеть наших спортсменов в строгом костюме, а олимпийских чемпионок — в вечерних платьях. Представители спорта редко выходят в свет, особенно в таком виде.
Красная дорожка была устроена организаторами как для олимпийских чемпионов, так и для редких заграничных гостей. В разные годы в качестве приглашенных иностранных персон премию посещали Алессандро Дель Пьеро, Луиш Фигу, Эммануэль Адебайор. В этот раз специальным приглашенным гостем стал легендарный защитник «Милана» и сборной Бразилии Кафу. Машина с бразильским флагом уже стояла до официального сбора гостей. Двукратный чемпион мира Кафу приехал на церемонию одним из первых и вышел на дорожку в составе большой делегации. Именно он должен был вручать главный приз вечера в номинации «лучшая букмекерская контора».
Бразилец был улыбчив и говорил на португальском. Присутствующая на церемонии 48-летняя Тина Канделаки смогла-таки найти общий язык с мировым футболистом через переводчика и пригласить Кафу на съемки программы Павла Воли на ТНТ.
Телеведущая также пояснила тесную связь спорта, телевидения и букмекеров: «В коллаборации с букмекерами удается стать обладателями большого количества очень дорогостоящих прав. Во всем мире телевизионные права на спорт дорого стоят, и эта цена постоянно растет. Для того чтобы окупить такие затраты, нужны серьезные аргументы, серьезные партнеры и серьезные спонсоры. Букмекеры в таких случаях являются основными выгодоприобретателями от покупки прав».
Также среди приглашённых гостей в этот вечер мы заметили Маргариту Мамун с мужем, Александра Энберта с женой, Светлану Хоркину, Станислава Черчесова, Фёдора Смолова, Павла Погребняка, Ангелину Мельникову и многих других.
Победителями в номинациях пятой, юбилейной Премии РБ стали:
- Амбассадор года — Бустер — Вячеслав Андреевич (Winline);
- Лучший эксперт рынка — Николай Оганезов («Фонбет»);
- Телекомментатор года — Роман Нагучев («Матч ТВ»);
- Лучший топ-менеджер в спортивной отрасли — Павел Пивоваров («Динамо»);
- Спортсмен года — Александр Большунов (лыжные гонки);
- Лучшее спортивное СМИ — «Матч ТВ»;
- Спортивный журналист года — Александр Дорский (Sports);
- Лучший спортивный Telegram-канал — «Матч Премьер»;
- Лучший медийный футбольный клуб — «Амкал»;
- Лучший спортивный YouTube-канал — «Городницкий»;
- Лучшая спортивная пресс-служба — ФК «Динамо» Москва;
- Лучшее спортивное событие ВКонтакте – плей-офф КХЛ-2022/23.
- «Гран-при: лучший букмекер года», «Лучшая партнерская программа по версии Uffiliates.me» — PARI;
- «Лидер отрасли: за достижения в букмекерской индустрии — 2018-2023» — FONBET;
- «Бренд года», «Лучший приветственный бонус», «Лучший букмекер по версии Рунета по данным Metaratings.ru» — Winline;
- «Лучший киберспортивный букмекер», «Лучший флагманский клуб», «Лучшая пресс-служба» — BetBoom;
- «Самый надежный букмекер» — МЕЛБЕТ
- «Лучшее мобильное приложение» — БК «Леон»;
- «Лучший сайт», «Стратегический партнер в сфере развития хоккея в России» — OLIMPBET;
- Лучшая линия» — БК «Марафон»;
- «Лучшие коэффициенты по версии ODDS.ru», «Лучшая программа лояльности» — «БЕТСИТИ»;
- «Лучший клиентский сервис» — Tennisi.bet.
Автор статьи: Дмитрий Иноземцев
Автор фото: Александра Никольская
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