22 апреля новый мультибрендовый магазин РЕМАРК, предлагающий аудитории широкую линейку локальных и международных брендов одежды и аксессуаров, провел торжественное открытие.
Креативная команда РЕМАРК собрала на новой площадке ярких представителей российской fashion индустрии – успешных дизайнеров, журналистов, блогеров и инфлюенсеров.
На мероприятии царил праздник подлинной красоты и весенней свежести. Пространство было оформлено в флористическом дизайне Art Nouveau, гостям дарили авторские цветочные букеты. В рамках музыкального сопровождения мероприятия гостям был представлен авторский DJ-сет Кирилла Зайцева.
О концепции нового ритейл-пространства РЕМАРК гостям мероприятия рассказала основатель проекта Ирина Рябко.
РЕМАРК – мультибрендовый магазин, который предлагает широкий ассортимент модных брендов одежды и аксессуаров. Концепция магазина построена на идее соединения в одном пространстве как демократичных, так и премиальных товаров, что создает удобство выбора покупателя. Магазин был открыт 7 марта на площадке Outlet Village «Белая Дача».
В РЕМАРК представлены более 10 корнеров с локальными марками, такими как Gate 31, ZNWR, Studio 29, Fable, 1811, Chaika, Eve & Esther, SL1P, Urbantiger, ALINE, Subbota Label, Pache. В зоне REMARK Selection представлены международные бренды премиального уровня, такие как JW Anderson, Marni, Isabel Marant, IRO, MSGM, N21, MM6, Palm Angels и др.
Тональность всему мероприятию задал public talk «Российская индустрия моды: новая реальность» с участием успешных российских дизайнеров и предпринимателей из мира моды. Содержательная дискуссия, модератором которой выступил главный редактор РБК Стиль Евгений Тихонович, стала площадкой для открытого и полезного диалога профессионалов индустрии.
Спикерами стали основатели российских брендов Влад Иванов (SL1P) и Аня Братанова (Eve&Esther). К ним присоединились Алексей Баженов, основатель института развития фэшн-индустрии Beinopen и главный редактор журнала Voice Татьяна Максимова.
Спикеры и участники дискуссии сошлись во мнении, что российская мода имеет большой потенциал к дальнейшему развитию, локальные марки и производства переживают расцвет и могут прогрессировать, а такие пространства как РЕМАРК предоставляют локальным маркам возможность быстрее и эффективнее выстроить каналы продаж и рассказать о себе потенциальным клиентам.
Ключевым событием 22 апреля стал fashion показ с участием российских моделей и Даши Поповой, которая стала лицом бренда РЕМАРК.
Гостями мероприятия стали главные редактора глянца и авторы телеграмм каналов, пишущих про fashion и art, звезды музыки и кино, инфлюенсеры Катя Воробьева (Чемагина), Мадонна Мур (MUR), Алина Шкарупа (Шмот).
Во второй половине дня на площадке РЕМАРК прошел мастер-класс по стилю Лины Дембиковой. Помимо этого, профессиональные стилисты брендов, представленных в РЕМАРК помогали покупателям с подбором весенних аутфитов. Покупатели приняли участие в розыгрышах призов от партнеров РЕМАРК.
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