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Общественный деятель, президент Благотворительного фонда «Мир Вместе» Вселена Мастер запустила в социальных сетях флешмоб в поддержку новой общественной инициативы — Дня Благотворения.
Акция призвана вовлечь пользователей соцсетей в разговор о созидании, личной ответственности и том, какое благо каждый человек может привнести в жизнь окружающих. По замыслу инициаторов, флешмоб должен стать продолжением идеи, которую Вселена Мастер последовательно развивает в своей общественной деятельности: изменения в обществе начинаются с изменения самого человека, однако настоящая трансформация проявляется тогда, когда внутренние перемены становятся конкретными действиями во благо других. Август Вселена предлагает воспринимать как время переосмысления и перезагрузки, период, когда особенно важно остановиться, посмотреть на пройденный путь и определить, с какими намерениями человек хочет войти в новый жизненный этап.
«Перезагрузка — это не только про то, что мы хотим изменить в себе, а это возможность спросить себя: что хорошего я могу создать вокруг себя? Какое благо может появиться в мире благодаря именно мне» — обращается к участникам флешмоба Вселена Мастер. Участникам предлагается задуматься о собственном «благе» и рассказать в социальных сетях, какое доброе действие они готовы совершить. Это может быть помощь человеку, забота о животных, поддержка семьи, экологическая инициатива, волонтёрство, создание полезного проекта или любой другой поступок, который способен сделать окружающий мир лучше.Таким образом, флешмоб предлагает сместить фокус с абстрактных желаний на конкретное действие: не только мечтать о том, каким должен стать мир, но и определить собственный вклад в его изменение.
Инициатива стала продолжением общественной повестки, которую Вселена Мастер представила на круглом столе «От конкуренции к объединению: стратегия созидательного развития общества», состоявшемся в Москве 10 июня. В экспертной встрече приняли участие представители бизнеса, культуры, психологии, медиа и общественного сектора. Одной из центральных тем дискуссии стала роль единения, нравственных ориентиров и созидательной деятельности в развитии общества. По задумке организаторов, День Благотворения должен стать долгосрочной инициативой, которая будет объединять детей и взрослых вокруг идеи простых добрых дел и социальной ответственности.
Флешмоб в социальных сетях станет одним из первых этапов информационной кампании, направленной на формирование новой созидательной повестки вокруг Дня Благотворения. Организаторы рассчитывают, что к инициативе присоединятся общественные деятели, предприниматели, артисты, блогеры и обычные пользователи соцсетей из разных регионов России.
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