Новый развлекательный телеканал «Лапки LIVE»

02.09.2023

В Москве объявлена дата начала вещания телеканала «Лапки LIVE» — нового проекта «Цифрового Телесемейства». Развлекательный канал, созданный для всех, кто любит животных, появится в ведущих кабельных и спутниковых сетях уже в сентябре. Его уникальность в том, что он адресован абсолютно всем членам семьи: и детям, и взрослым, и питомцам.

При подготовке программ редакция канала использует результаты масштабного исследования, проведённого авторитетным Фондом «Общественное мнение». Управляющий директор, директор проектов ФОМ Лариса Паутова представила на презентации телеканала «Лапки LIVE» итоги всероссийского опроса, согласно которому две трети жителей страны имеют домашних животных (66%), а у абсолютного большинства из тех, у кого сейчас их нет, питомцы были раньше (76%). При этом 30% задумываются о том, чтобы завести животное в будущем. А среди тех россиян, у кого живут кошки и собаки, 81% считает их полноценными членами семьи.

Дмитрий Борисов

«Кроме очевидной пользы при составлении сетки вещания, исследование ФОМ ещё и обрадовало нас: представляете, больше половины россиян ждут появления нашего нового канала! Сама идея, что телевидение может быть интересно не только хозяевам, но и питомцам, заранее понравилась 51% респондентов! Учитывая, что речь идёт, в общем-то, о нишевом тематическом канале, мы рассчитывали на 8–10%, и это был бы уже хороший результат, а тут больше 50%! Причём среди тех, кто относится к своим животным как к членам семьи, и тех, у кого несколько питомцев, процент ожидания доходит до 57! Это фантастика!» — комментирует данные социологов генеральный продюсер «Цифрового Телесемейства» Дмитрий Борисов.

Лариса Паутова

«Удивительно, но чем больше в семье домашних любимцев, тем чаще хозяева замечают их интерес к телевидению, — отметила управляющий директор ФОМ Лариса Паутова. — В домах с одним животным 51% респондентов подтвердили, что оно обращает внимание на работающий экран. Если под одной крышей живут два или три питомца, то уже 59% опрошенных видят их любопытство по отношению к включённым телевизорам или другим дисплеям. А в семьях с четырьмя и более домашними животными сразу 67% владельцев говорят об их заинтересованности происходящим на экране. С одной стороны, это логично: чем больше обитателей на одной территории, тем выше вероятность, что кто-то из них окажется любителем посмотреть телевизор. С другой — результаты опроса показали, что наличие «компаньона» по играм и совместному времяпрепровождению не только не мешает, но и стимулирует интерес к эфиру».

Мирослав Волков

«Мы знаем, что есть композиторы, которые создают специальную музыку для кошек или собак. Пришло время сделать специальное телевидение для животных, которое будет им интересно, будет привлекать их внимание и давать необходимую эмоциональную нагрузку», — полагает практикующий зоопсихолог и ветеринар Мирослав Волков, ставший консультантом создателей проекта. При этом канал, конечно же, создаётся не только для животных. В первую очередь он будет интересен людям: в эфире круглосуточно будут идти развлекательные и познавательные программы. Весёлые ролики будут чередоваться с полезными советами от ветеринаров, заводчиков, зоопсихологов и других специалистов.

Дмитрий Борисов



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